AI-Powered Intelligence Gathering with Helix Discovery

Introducing AI-powered intelligence gathering with Helix

We're excited to announce our breakthrough Helix Discovery System — intelligent AI-powered onboarding that transforms hours of manual research into minutes of automated intelligence gathering.

1. Speed: What took days now takes minutes
2. Consistency: AI ensures comprehensive, structured data every time
3. Accessibility: No marketing expertise required — AI does the analysis
4. Accuracy: Advanced prompts prevent hallucination and ensure factual extraction
5. Integration: Intelligence flows directly into your marketing workflows

Helix Discovery: zero-touch brand intelligence

The problem: Setting up a new brand traditionally requires hours of manual data entry — documenting your brand guidelines, identifying customer personas, cataloging products, and defining your market positioning.

The solution: Helix uses advanced AI to automatically extract comprehensive brand, customer, and product intelligence from any company website.

How it works

Simply provide your website URL. Helix does the rest:

1. AI web crawling — our AI agent intelligently navigates your website, reading content just like a human analyst would
2. Smart content extraction — we convert web pages into AI-ready content for deep analysis
3. Intelligent analysis — advanced prompts extract structured intelligence while preventing hallucinations
4. Instant results — get comprehensive, downloadable intelligence reports in minutes, not hours

Three Helix generators

Brand Helix: complete brand intelligence

Transform your website into a comprehensive brand book.

Extracted intelligence:

• Brand story — mission, vision, positioning statement, brand aspiration, tagline
• Brand values — core values with personality traits and expression guidelines
• Brand themes — thematic messaging and descriptions
• Key messages — functional, emotional, and proof-based messaging frameworks
• Brand voice — personality traits, tone of voice, writing style guidelines

Perfect for: brand managers setting up new brands, agencies onboarding clients, marketing teams documenting guidelines.

Persona Helix: customer intelligence discovery

Automatically identify and document your target customer segments.

For each persona:

• Personal snapshot — age, gender, location, income bracket, education level
• Work profile — job title, department, industry, company size, decision-making influence
• Mindset and motivations — lifestyle, goals, challenges, motivations, objections
• Reach preferences — preferred channels, content types, event preferences
• Buying behaviour — budget approach, attitude, preferred brands, decision factors
• Purchasing patterns — buying process, risk comfort, brand selection criteria, purchase triggers
• Customer voice — direct quotes and testimonials from your site

Perfect for: sales teams understanding their audience, marketing teams creating targeted campaigns, product teams validating market fit.

Product Helix: complete product catalog intelligence

Automatically catalog your entire product and service portfolio.

For each product discovered:

• Core details — product name, category, one-line pitch, detailed descriptions (marketing and technical)
• Product classification — type categorisation and available variants
• Features and benefits — complete feature list with benefit mapping
• Integration and use cases — compatible systems, use cases, target persona alignment
• Pricing intelligence — pricing model, range, and influencing factors
• Competitive position — unique differentiators and known limitations
• Customer care — support availability, help access methods, response times

Perfect for: sales enablement, product marketing, competitive analysis, documentation teams.

Technical excellence

AI-powered accuracy

• Model: Claude Sonnet 4 with advanced web search capabilities
• Anti-hallucination guardrails: sophisticated prompts ensure only factual information is extracted
• Validation: multi-layer data validation and normalisation

User experience

• Simple input: just website URL and company name
• Editable results: refine any extracted information before finalising
• Fast processing: minutes, not hours

Enterprise-ready

• Accurate data extraction: field-level validation with "Not provided" handling for missing data
• Brand voice matching: content written in your brand's own style and tone
• Comprehensive coverage: automatically explores Products, Solutions, Services, and About pages

Real-world impact

Before Helix:

• 4-8 hours of manual research per brand
• Inconsistent data quality
• Frequent updates required as the website changes
• Requires marketing expertise to extract insights

After Helix:

• 2-5 minutes automated analysis
• Consistent, structured intelligence
• Re-run anytime your site updates
• AI expertise built in

Use cases

We onboard 10+ clients per month. Helix cut our research phase from 2 days to 20 minutes per client.

Agency onboarding

Our sales team now has instant access to prospect intelligence — personas, products, and positioning — before every call.

Sales enablement

When documenting our rebrand, Helix helped us capture our current brand state in minutes, giving us a baseline for transformation.

Brand rebranding

Getting started with Helix

Inside the Protaigé platform

Helix intelligence is automatically integrated when you:

1. Create a new account or brand
2. Enter your website URL when the system prompts for it
3. Let Helix run in the background
4. Find your Brand DNA pre-populated with intelligence

Public access, no signup required

Try Helix instantly:

• Brand Helix
• Persona Helix
• Product Helix

What's next for Helix

We're continuously improving Helix intelligence gathering.

Coming soon:

• Competitor Helix — automatic competitive intelligence gathering
• Helix Refresh — scheduled re-crawling to keep intelligence current
• Multi-language support — analyse websites in any language
• Social Media Helix — extract intelligence from social profiles
• Historical analysis — track how brands and products evolve over time

Technical specifications

Frontend:

• React 18 and TypeScript
• Custom HelixLoader component with animated visualisation
• Real-time validation and normalisation
• PDF generation and download

Backend:

• FastAPI with async/await processing
• Claude Sonnet 4 integration with the web_search tool (25 max queries)
• Redis-based background task processing
• Comprehensive error handling and logging

Try it now

Helix Discovery is live for all Protaigé users.

Technical notes

• Version: v1.6240
• Status: Stable
• Breaking changes: None
• Migration required: No

Known issues:

• Helix may occasionally fail on websites with very sparse content
• Analysis accuracy depends on website structure and data availability
• Some niche industries may require manual editing for specialised terminology

Compatibility:

• All existing workspaces remain unchanged