Terms of Service

1.1 The Basics

• •These terms create a legally binding agreement between you and Protaigé
• •If you're using Protaigé on behalf of a company, you confirm you have the authority to do so
• •You must be at least 18 years old to use Protaigé (sorry, teen marketing prodigies!)
• •These terms are governed by Singapore law, and any disputes will be handled through the Singapore judicial system

1.2 Entire Agreement / No Extra Promises

These terms, plus any policies we link to, are the full story of how we work together. No extra promises, handshakes, or whispered agreements outside of this document count (even if they came with a really convincing PowerPoint).

1.3 Active Agreement

Using Protaigé is like giving us a big virtual thumbs-up. But to make it official, you'll also confirm your love for our terms by agreeing to them when you sign up or wherever else we ask.

2.1 Core Services

• •Brand DNA Creation: Ingest your brand documentation (like guidelines, fonts, logos, and personas) to create a central Brand DNA, ensuring all AI-generated output is consistently on-brand.
• •AI-Powered Foundational Assets: Use tools like Brand Helix, Persona Helix, and Product Helix to analyse your website and generate foundational brand guidelines, audience personas, and product sheets if you don't have them already.
• •Automated Campaign Creation: Go from a simple brief to a full suite of campaign assets in minutes. Our multi-agent AI system acts as your virtual creative team, with specialists for strategy, copywriting, and design.
• •Briefing Your Way: Upload an existing brief as a PDF or use our step-by-step Brief Builder to define your campaign's objectives, audience, and messaging.
• •Creative Generation: Generate multiple strategic concepts, hero copy, and key visuals for your campaigns.
• •Visual Asset Production: Turn your design files into dynamic templates to produce a high volume of on-brand visuals. If you don’t have your own, you can use our pre-loaded generic templates.
• •AI-Powered Photo Editing: Edit and transform images from your photo library using text-based prompts to create new visual variations for your campaigns.
• •Stock Photo Integration: Access and search integrated stock photography services like Shutterstock, Getty Images, Pexels, and iStock to find the perfect hero image for your campaign.

2.2 Service Availability

Let's be real - even the smoothest machines need a tune-up sometimes. While we strive to keep Protaigé running like a well-oiled marketing machine:

• •We don't guarantee 100% uptime (though we wish we could!)
• •The service may be intermittently unavailable for maintenance or updates
• •Third-party service limitations or API changes may impact functionality
• •We'll do our best to notify you of planned maintenance, but sometimes unexpected things happen (like your coffee machine deciding to take an unplanned holiday)

3.1 Account Management

• •Keep your login credentials secure (no sharing them like office biscuits!)
• •Maintain accurate account information
• •Notify us immediately of any unauthorised access

3.1.1. Managing Your Squad

You can invite your colleagues, collaborators, and that one intern who's really good at making coffee to join your brand on Protaigé. However, you are the captain of this ship. You are fully responsible and liable for all actions taken by any user you invite to your account. If your new marketing assistant accidentally deletes a campaign, that's on you. Choose your crew wisely!

3.2 Content and Usage

3.3 Data Collection and Sharing

Here's where things get serious (but we'll keep it friendly):

• •You must have the legal right to share any data you input or connect to Protaigé
• •For personal data from external platforms, you must have necessary permissions and legal bases
• •You're responsible for obtaining all required marketing consents (no sneaky business!)

3.5 Stock Photo Licensing

You are responsible for securing the appropriate licenses for any stock imagery you select and use through our platform. Protaigé provides the stock library image ID to find the image in the stock library provider and purchase it, but we do not handle the licensing transaction itself.

3.6 Severability

Sometimes, things don’t go as planned, and that’s okay! If any part of these terms turns out to be a legal party pooper (illegal, unenforceable, or invalid), we’ll tweak or remove that part to keep the good times rolling. The rest of these terms? Still standing strong!

3.7 No Waiver

If we decide to let a rule slide one time (because we’re nice like that) or we take a breather or hit pause on enforcing a rule, it doesn’t mean we’ll ignore it forever. Waivers need to be in writing to count. So don’t count on us forgetting the rules — we’ve got a pretty good memory!

3.8 The Technical Nitty-Gritty

To keep Protaigé running smoother than a fresh jar of peanut butter, you agree to play by a few technical rules. We only officially support the latest versions of modern web browsers (like Chrome, Firefox, and Safari). While we'd love for Protaigé to run on your grandad's Netscape Navigator, we can't make any promises. Furthermore, you agree to respect our file upload limits, which we may change from time to time. Attempting to upload files that are maliciously large, in an unsupported format, or designed to clog up the works is considered a major party foul.

3.9 No Funny Business (Acceptable Use Policy)

We trust you, but our lawyers told us to write this bit down. You agree not to use Protaigé for any mischievous or nefarious purposes. This includes, but is not limited to:

• •Attempting to gain unauthorised access to another user's account or our admin panels (leave the sleuthing to the pros).
• •Uploading viruses, malware, or any other digital nasties.
• •Using bots, scrapers, or other automated means to access the service in a way that could disrupt it.
• •Trying to reverse engineer, decompile, or otherwise figure out our secret sauce.

These are big no-no's and might earn you a quick exit from the platform. And we'd really rather not have to do that.

4.1 Your Data

• •You retain ownership of your content and brand assets
• •We won't share your specific content or creative assets with anyone without your permission
• •We handle your data in accordance with our Privacy Policy
• •You're responsible for compliance with data protection regulations

4.2 Platform Data

• •We own the AI agents, algorithms, and platform improvements
• •Aggregated data may be used to improve our services

5.1 Core Service Dependencies

Just so we're crystal clear, some of Protaigé's core functionality relies on the services of our trusted third-party partners. While we've chosen our partners carefully, we can't be held responsible if their services experience downtime or unexpected changes. If one of our partners decides to pack up and move to a digital Tahiti, we'll do our best to find a solution, but some features may be temporarily affected.

6.1 The Protaigé Beta Service

You acknowledge that the Protaigé service is currently offered as a "Beta" version and is provided "as-is." This means the service may contain bugs, errors, or inaccuracies, and features may be modified, added, or removed without notice. Your use of the Beta service is at your own risk, and we are not liable for any issues that may arise from its use.

We love innovation, but beta features are like concept cars—results may vary!

6.2 Third-Party Services

While we play nicely with others:

• •We're not responsible for third-party service disruptions
• •API changes may impact functionality faster than you can say "algorithm update"
• •Data breaches or losses from third-party services aren't our fault (though we'll be just as upset as you are)

8.1. Tokens and Usage Limits

The Protaigé platform uses "Tokens" to measure creative work performed by the AI agents.

• •Text Tokens are consumed for both reading inputs (briefs, brand data) and generating outputs (concepts, copy).
• •Image Tokens are consumed when generating or exporting visual assets.
• •Each subscription plan comes with a generous monthly allowance of Text and Image Tokens. If you exceed your monthly cap, you will need to upgrade your plan or wait for the next billing cycle for your tokens to refresh. You can monitor your usage in your account settings.

8.2 Plans and Payments

• •We offer a range of subscription plans, including a free "Campaign Lite" plan and paid "Campaign Plus" and "Campaign Pro" plans. Every new brand account gets two starter campaigns upon signup.
• •Payments are non-refundable unless otherwise specified
• •We may change pricing with 30 days notice (we'll give you plenty of time to adjust your budget)

8.3 Term and Termination

• •Subscriptions renew automatically (like your commitment to great marketing)
• •Subscription plan upgrades take effect immediately. We will reset your billing cycle and, where applicable, provide a prorated refund for the unused portion of your previous plan (because we're not the type to keep your money hostage). Note that upgrades from Campaign Lite to Campaign Plus are not prorated.
• •Downgrades take effect at the end of your current billing cycle. Please note the following regarding campaign rollovers upon downgrade:
  • –When downgrading from Campaign Plus to Campaign Lite, any existing rollover campaign balance will be capped at 10.
  • –There is no campaign rollover when downgrading from Campaign Pro to a lower tier.
• •Cancellation: You can cancel your subscription at any time through your account settings or by contacting us. If you cancel a paid subscription, your account will automatically downgrade to the Campaign Lite (free) plan at the end of your current billing cycle. Your existing content will remain available. To permanently delete your account and all associated data, you must contact us directly at [email protected].
• •If you cancel a paid subscription, your account will automatically downgrade to the Campaign Lite (free) plan at the end of your billing cycle. Your existing campaigns and generated content will remain available.
• •Refunds are processed within 14 days of the event that caused them (faster than your team approving that marketing budget!).
• •Any refunds will be sent to your original payment method (like a boomerang, but with money).
• •We may terminate accounts for violation of these terms (but we'll always try to work things out first). This applies to your whole account, not just your subscription, and could happen outside our regular billing cycle.

9.1 Our IP

• •The Protaigé platform is protected by intellectual property laws
• •The ARC technology and the AI agents are our secret sauce - please don't try to clone them!

9.2 Your IP

• •You keep all rights to your brand assets and content
• •Campaign outputs are exclusively yours to use, transfer, or sublicense
• •Think of them as your marketing children - raise them how you see fit!

10.1 Service Availability and Data Integrity

We work tirelessly to keep Protaigé up and running, but sometimes digital gremlins or wider internet outages happen. We reserve the right to perform scheduled maintenance (we'll try to give you a heads-up) and acknowledge that unscheduled downtime may occur. Protaigé is not liable for any loss of data, loss of profit, or other damages resulting from service interruptions, network failures, or API errors from our third-party partners. We recommend keeping your own backups of critical campaign assets, just in case.

11.1 International Users

Marketing knows no borders, but regulations do:

• •Users outside Singapore must comply with their local laws
• •This includes but isn't limited to:
  • –Data privacy regulations (GDPR, CCPA, PDPA, and whatever new acronym drops next)
  • –Consumer protection laws
  • –E-marketing regulations (CAN-SPAM, CASL, etc.)
  • –Industry-specific requirements
• •Think of it as being a good digital citizen, wherever you are!

11.2 Dispute Resolution

Let's keep things civilised (like a marketing team during budget season):

• •First step: Direct communication (we're great listeners!)
• •If needed (optional): Mediation or arbitration in Singapore (less stressful than a campaign deadline)
• •Last resort: Singapore courts

This "let's talk it out first" approach helps:

• •Reduce costs (save that budget for your campaigns)
• •Speed up resolution (faster than A/B testing!)
• •Maintain good relationships (we're all friends here)

13.1 Technical Support

• •We provide support through our help centre and support team
• •Response times vary based on issue severity and your subscription level
• •We're here to help (think of us as your marketing tech support besties)

13.2 Communications

• •We'll send important updates about your account and the platform
• •Marketing communications can be adjusted in your preferences
• •We promise not to spam you (we hate spam as much as we hate Comic Sans)