Privacy Policy

Last Updated: October 9, 2025

Hey there! Welcome to Protaigé’s Privacy Policy. We know privacy policies aren’t exactly Netflix-binge material, but stick with us - we’ll keep this clear and actually readable.

What’s This All About?

Protaigé is your Al-powered marketing sidekick, which means we handle quite a bit of data to make the magic happen. This policy explains what we collect, why we collect it, and what we do with it - no smoke and mirrors here.

Important Bits Up Front
  • •We’re a Singapore-based company, compliant with the Personal Data Protection Act (PDPA).
  • •Our Data Protection Officer is contactable at [email protected]
  • •We store your data in Singapore but work with trusted partners worldwide.
  • •We use third-party Al services (more on that below) but don’t train Al on your data.
  • •You’re in control - you can access, correct, or delete your data anytime.
  • •Our Brand Butler service involves our team (actual people!) accessing your design files to help with setup, but only when you ask us to.
Who This Policy Applies To
  • •Our paying customers and their employees
  • •Website visitors (yes, that’s you right now!)
  • •Marketing leads (if you’ve subscribed to our newsletters or downloaded our content)
  • •Anyone who interacts with our platform or services
The Data We Collect

We’re not data hoarders - everything we collect has a purpose.

Your Brand DNA & Campaign Data

This is the core of it. To make Protaigé work, we need to understand your brand better than its own mother. This includes content you upload or generate, such as:

  • •Brand & Strategy Documents: Your brand guidelines, mission statements, tone of voice, values, and campaign briefs.
  • •Audience & Customer Data: Customer persona profiles.
  • •Product & Service Information: Detailed product sheets, feature lists, and value propositions.
  • •Creative Assets: Your logos, colour palettes, fonts, brand graphics, icons, and photography.
  • •Design Kits: Your design system files, including layered PSDs and IDMLs, that act as blueprints for your campaigns.
  • •Al Photo Editor Prompts: Text prompts you use to edit and generate images within the platform.

From Account Holders & Team Members

  • •Full names and email addresses (we promise not to send cat videos... unless requested).
  • •Login credentials (kept under more locks than a bank vault).
  • •Company details.
  • •Platform usage data and Al interaction history.
  • •Customer support interactions, including live chats.

From Website Visitors & Marketing Leads

  • •Device information, IP addresses, browser type, and operating system.
  • •Cookie data (the digital kind, not the delicious kind).
  • •Email addresses (for our hopefully-not-too-annoying newsletters).
  • •Website URLs and company names (specifically when you use our free Helix tools to generate brand guides, personas, or product sheets).
How We Use Your Data

We use your data to do what we do best: make your marketing smarter.

Core Service Delivery

To manage your account, power the Al agents, generate on-brand campaign assets, enable team collaboration, and analyse usage.

Brand Validation Scoring

To analyse and score your creative assets for brand alignment, helping you maintain consistency automatically.

To Power Our Helix Tools

To analyse the website URL you provide and generate your Brand DNA when you use Brand Helix, Persona Helix, or Product Helix.

To Provide White-Glove Services

To deliver our Brand Butler service, where our team helps set up your design kits based on the files you send us.

Platform Improvements

To enhance our features, fix pesky bugs, and develop new tools based on user needs.

Communications & Support

To send important updates, provide customer support via live chat, and share tips to help you crush your KPIs.

A Note on Cookies & Marketing Emails

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to your email.

Data Storage & Security

We treat your data like we treat our morning coffee - with utmost care and attention. Here’s how:

  • •All data is encrypted both in transit and at rest
  • •We use industry-standard security protocols
  • •Access controls and authentication measures
  • •Data backups (because better safe than sorry)
Our Third-Party Partners

We work with some fantastic partners who help us deliver our services. Here’s who they are and where they’re located:

Core Infrastructure

  • •Render (USA)
  • •Google Cloud (USA)
  • •Supabase (USA)

Al Services

  • •OpenAI (USA)
  • •Anthropic (USA)
  • •Google (USA)

Platform Tools

  • •IMG.LY (Germany)

Payments

  • •Stripe (USA & Ireland)

Marketing & Analytics

  • •Google Analytics (USA)
  • •PostHog (USA)
  • •HubSpot (USA)
  • •Mailchimp (USA)

Customer Support

  • •Crisp (France)

Content Delivery

  • •Stock Image Libraries (various)
Your Rights Under PDPA

As a Singapore-based company, we comply with PDPA. This means you have the right to:

  • •Access your personal data
  • •Correct any inaccuracies
  • •Withdraw consent for data processing
  • •Request data deletion
  • •Know how your data is being used
  • •Lodge complaints about data handling

To exercise these rights, email our Data Protection Officer at [email protected]. We’ll handle your request according to PDPA guidelines.

Use of Al Services

Protaigé uses third-party Large Language Models (LLMs) to power our marketing automation features. Here’s the scoop:

  • •We use services from OpenAl, Anthropic, and Google to generate concepts, write copy, and power features like our Al Photo Editor.
  • •When you use these features, relevant data (like your brief, copy, or an image and a prompt) is sent to them for processing. Their use of data is governed by their respective privacy policies.
  • •We DO NOT allow our partners to train their Al models on your Brand DNA or campaign data.
  • •You retain ownership of all your content.
Questions or Concerns?

Our Data Protection Officer is just an email away at [email protected]. Whether you have questions, concerns, or just want to chat about data privacy, we’re here to help!

Legal Bits

While we’ve kept this policy conversational, it’s still a legal document. By using Protaigé, you’re agreeing to these terms. We’re compliant with Singapore’s Personal Data Protection Act (PDPA) and industry standard practices for data protection.

Remember: Your trust is what keeps us going. We’ll never take that for granted.