Campaign Automation
Articles tagged “Campaign Automation” on the Protaigé blog.
Campaign Automation articles
The Hidden Tax Your Marketing Stack Is Charging You
Nearly half of marketers lose a quarter of the week to admin and tool-hopping. That bill never arrives on an invoice.
Wawa Gilewski
Campaign Director vs Campaign Manager: Why Your Job Title Doesn't Match Your Calendar
Your title says you direct campaigns. Your calendar says you assemble them. The strategic half of the role went missing somewhere in between.
Wawa Gilewski
Stuck in Marketing No Man's Land: The Mid-Market Agency Gap
There's a chasm between DIY tools and $500k retainers, with a lot of very tired marketers in it.
Wawa Gilewski
I Gave 6 AI Design Tools the Same Brief and Brand Kit. 5 Went Off-Brand.
Claude Design, ChatGPT, Canva, Gamma, Google Pomelli and AdCreative, each tested live on one campaign brief, recorded side by side and scored on a 15-point rubric. Only one of them kept the brand intact.
Chrissy Lim
Why We're Calling Maia the World's First AI Account Director
Most AI marketing tools generate, suggest, or automate one workflow. The director's job is bigger — and for the first time, one system can do it end-to-end.
Chrissy Lim