Protaigé Launches Maia

Autonomous AI marketing platform Protaigé launches with Maia, the world's first AI Account Director that operates within the flow of work.

Protaigé delivers autonomous marketing execution at scale, with Maia running the platform on behalf of marketers from channels they already use.

SINGAPORE, 20 May 2026 – Protaigé, the autonomous AI marketing platform built by global industry veterans, today announced its public launch, unveiling Maia, the world's first AI Account Director designed to work inside the channels marketers already use – including email, WhatsApp, Slack and video meetings.

Marketing teams today face mounting pressure to operate in an always‑on, multi‑channel environment, delivering high‑volume output at speeds traditional teams struggle to match. Protaigé addresses this structural gap by autonomously orchestrating the entire marketing lifecycle - enabling teams to plan, create, and execute campaigns end‑to‑end within existing channels – rather than relying on disconnected AI point solutions.

At the core of Protaigé is its proprietary Brand DNA technology, which encodes brand strategy, tone, visual identity, audience nuance, and governance rules to ensure every asset is on‑brand and strategically aligned at scale.

"While many AI tools solve individual tasks, they add complexity for teams to manage. Protaigé removes that friction by orchestrating execution as one system. Maia operates inside existing communication and collaboration channels – connecting the stack, executing the work, and delivering outputs without requiring marketers to learn another AI tool."

Chrissy Lim, Co-Founder and CEO

Built by Practitioners, for Real‑World Marketing Execution

Built by industry veterans with experience leading global marketing operations, Protaigé is designed to operate at the systems level - bringing together nearly 200 tools across 30 categories to coordinate intelligence, production, governance and distribution within a unified orchestration layer.

Protaigé collaborates on a brief, formulates strategy informed by live market intelligence, produces localised campaign assets, and executes across almost any platform the team already uses, with performance data optimising future output.

"Across the industry, marketers are facing an impossible tension between quality and scale. Protaigé can deliver assets in minutes - work that traditionally takes weeks - while maintaining strategic and brand consistency. This is where marketing is heading: AI handles execution, so marketers can focus on creativity, insight, and judgement."

Chrissy Lim, Co-Founder and CEO

Since launching its beta in November 2025, Protaigé has attracted over 1,000 brands, secured US$1 million in funding, and earned early recognition, including Best Newcomer at the Global Startup Awards and a top‑five Product Hunt ranking. Early users report faster decision‑making across multiple campaigns, teams and markets, while maintaining strict brand governance.

About Protaigé

Protaigé is an autonomous AI marketing platform designed to orchestrate and deliver marketing campaigns at scale. Headquartered in Singapore, the company is founded by industry veterans with experience leading agencies and global campaigns for brands including Adobe, SAP, and Coca‑Cola. Backed by an advisory board of marketing leaders from global platforms and consultancies, Protaigé enables modern marketing teams to execute faster, more consistently, at significantly greater scale. www.protaige.com

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